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I’ve revised my “Retainer” page to better reflect some of the creative tasks I enjoy doing the most. Namely, creative problem solving. A well-written script can solve a lot of problems, from not reaching the right clientele to providing a general awareness campaign or rebranding an established company. A well-written script can avoid an even more dangerous problem – cementing the wrong message in the minds of consumers. Copywriting is a passion and talent of mine that I gladly offer directly to businesses.
I’ve also revised some of the production and voice over packages I was offering to radio stations, and have now included TV stations and cable companies some of these packages. For any of these packages, the starting price listed is for smaller markets with lower demand on production and VO services. The retainer packages are available on an individual basis. I won’t be taking on many retainers simply because of the time commitment. I want to maintain the level of quality I would provide if I had all my time to devote to just one client station or cluster. So, the openings I have in my schedule to take on monthly retainer clients is limited.
Finally, I recognize that often the biggest problem with having a high ratio of production orders to producers is simply getting the VO. Sure, your producer was hired because he or she also has a good voice, but when that person is on over 50% of the voiced pieces that air on your station, your messages have less impact in general because the same person is ‘endorsing’ every business in town. I expect to be of the most help to stations by offering dry, unprocessed but edited voiceovers of already-written copy. Voice variety is important, and I believe it reduces station-flipping during spotbreaks, but it often has to be sacrificed due to budget cutbacks. I hope my services can be an alternative for stations in this position.