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I think by now, everyone knows about the networking opportunities in your community. BNI, social networking clubs you can join, MeetUp.com, ShowUp.com and the many others like it. Sometimes the Chamber of Commerce can be a good resource for networking events in your area.
Recently, I went to an event through Creative Connect. My husband had been to one or two of their events before but this was my first. What optimist wouldn’t walk in the door hoping that every person there will in one way or another need your services? You can’t blame them, as that’s sort of the promise of these things.
Then, there’s reality, and recognizing that you might be offering similar services as 5 other people there. I met a lot of interesting, friendly, outgoing entrepeneurs. I was the only voiceover talent in the group that evening, so I had a bit of explaining to do since a lot of the people there had never met someone who did that professionally! Many of the people were great fun to network with, chat about work, see what they’re up to and if I could rattle my brain for anything that might help them or vice versa.
To me, these events really aren’t about meeting future clients and getting leads. The Creative Connect group in particular seems to be a collection of (gasp!) creative types who may work from home and not have the opportunity for a work community. People there are at various stages in their careers, seeking guidance or new opportunities or the wisdom of others. Yeah, everyone is hoping for work, but it may be 5 degrees removed from the people you’re meeting that night. There were also some very social people who just enjoy meeting new people.
So, why go to these networking events if your time spent there doesn’t create business for you? I believe in pooling resources and helping people out when you can. How hard is it to think if you know of anyone who might be interested in hiring a web designer or if you know an illustrator seeking representation? It takes 5 seconds to pass along a few recommendations, a contact person’s name, or some (legal) insider information that could help someone else. Bonus to you is that you’ll probably meet some cool people and have a few laughs, eat some snacks, and have a pretty good time if you just have the right attitude. So next time you have the opportunity to go to a networking event, yes of course bring business cards and a pen! Do all the things that come to mind to prepare yourself in case you do make a great match with someone who can use and needs your services. But also remember that it’s important to listen to other people there and see how you can help them, too. It’s not only good karma, it’s good networking.